Digital Marketing

SEO Basics: A Beginner’s Guide to SEO Strategies

Starting your first optimization campaign? It might be a little bit daunting at first, but know that you can make a lot of improvements on your own with very little experience.

We’re going to take a look at some of the SEO basics in this article, giving you a little insight into how it works and what you can start doing right away. Hopefully, this simple guide gives you some hope that you’re able to accomplish what you want with your website.

Let’s get started.

Essential SEO Basics

The first thing to gauge is what your web hosting site offers in terms of SEO. All you need at first is the ability to post a blog, manage your meta descriptions, and adjust HTML links.

Beyond that, most websites have everything you need to start managing your website and making progress. Note that your site will be ranked by the Google Algorithm.

That means that so long as you can create pages with Good SEO factors, you have the ability to start making progress.

Keyword Research

When you optimize your site, you’re doing so in relation to specific keywords. You want to rank for particular keywords, not just general areas of your niche.

That’s how Google does it. When a user search is made, the algorithm runs that set of keywords against the websites in its database, searching for the most relevant site in relation to that specific phrase.

Your job is to pick the most relevant keyword phrase for your content, create content in response to it, and use that keyword at key points throughout the copy.

Polishing Your Existing Site

Make sure that you optimize the existing pages on your site. At the very least, ensure that they’re quality pages that give good descriptions of the work that you do at your business.

Consider adding images and videos where relevant. The baseline idea is to create a website that offers value, Google’s algorithm is designed to identify value. So, when you do a good job of producing value, you’ll have taken care of a number of optimization factors without even thinking.

Reinforcing With Different Websites

Things like social media posts and business reviews from other sites are very important. Your social media outreach can bring a lot of business to your website from those websites.

Further, when someone gives you a positive Google review, Google sees that and assumes that you have added value. The same goes for third-party sites like Yelp.

Use all of the tools in your arsenal to get user feedback, draw traffic to your site, and establish a good reputation online. The more that people come to your site, engage with it, leave reviews, and return, the higher you will rank in the Google searches.

Need Help With Search Engine Optimization?

Your SEO strategy will need a little more than the SEO basics described above. There are some fine points that need to be covered if you want to rank in the top positions of Google.

We’re here to help you on your journey. Explore our site for more ideas on your SEO campaign, SEO content, strategy, and much more.

Cheryl Henson

Cheryl Henson is a passionate blogger and digital marketing professional who loves writing, reading, and sharing blogs on various topics.

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