During the early years, gas stations used to be the place where people just fill up their vehicles and leave for the road. But, over time, it has turned into a place where one can chill, rest, and do some shopping. Thus, it needed advertising and entertainment for people to stop by and fill up.
In 2020, the US gas stations spent around 1.12 billion USD on promoting and advertising their stations. As you can infer, it is a highly competitive market with rising demands from customers. So, as a gas station owner, it is your responsibility to allure your target audience through marketing efforts. In this blog, we will list some of the best marketing strategies for your gas station in 2022.
1. Showcase your cleanliness
Great pictures attract many people on social media. However, to get brilliant pictures, you need to have a clean landscape. Prepare your gas station for a professional photoshoot by cleaning. You can now showcase the aesthetic qualities of your place along with the cleanliness you follow. For most people, a clean gas station is a priority, since they may plan to stop there on long road trips.
2. Focus on your amenities
You can stand out from your competition using your amenities. For example, if your competitor doesn’t have a play zone for children, install one in yours. And be sure to showcase it on social media. When people are going on long road trips, they want to take a break in a place where they can get comfortable. Have emergency toolkits and other services too. And, always be sure to post them on social media and talk about the amenities you have. So that you can pass the message on to your target audience.
3. Use videos to promote
Almost 88% of internet users expect to see video content from brands in 2022. The same applies to your gas station. Social media users lean towards video content more than ever. So, it is a good way to attract traffic to your social media page. You can use videos of many kinds. For example, it can be a video of your employees greeting the customers. Or an animated video that explains what sets you apart from the rest.
Related Post: The Importance of Video in Digital Marketing
4. Hand out attractive flyers
Your local customers are responsible for most of your revenue. Hence, try to lure them with traditional flyers. Flyers, when designed right, will attract local customers and boost your visibility in the region. I have found PosterMyWall’s small business flyer templates as one of the most well-designed templates that one can find online. Templates like these can quicken your process of designing a unique flyer for your gas stations.
5. Get help from local influencers
Influencer marketing is one of the best ways to boost a business right now. However, as a gas station, you must choose a local influencer who has a decent followers count. Invite them over to your gas station and let them post an honest review of your place. It will boost the visibility of your gas station and help you gain more local visitors.
6. Be consistent with social media posting
Every post you make on social media counts. Hence, be consistent with it and deliver good quality content. Rely on graphics design sites like PosterMyWall and others for social media post templates. Visual content is vital for your online growth. Therefore, never use templates of inferior quality to present your ideas and messages.
You can start by posting about the routes through which customers can reach your gas station. And other simple things that make customers interact with your place easily.
7. Post regular price updates
Positioning yourself as an expert helps improve popularity in almost all sectors. One way to do that for a gas station is to update gas prices on your story. Post regular info about the prices of gas in your station. Also, think about running contests and events that customers can take part in to get discounts.
8. Use local SEO
Local search engine optimization is the best way to put your gas station on the map. When you perform local SEO, the content on your website and social media gets optimized for local search results. So, when people in and around your locality search for the term ‘gas stations near me’ or something similar, your business will show up on the first page.
If you haven’t set up a Google My Business account, we urge you to set it up right away. It can put your gas station on the map without spending much on paid methods. When posting on social media, use the location tag to your advantage. Plus, you can also make use of relevant hashtags like #gasstation and the place name together in captions.
Even though social media is a splendid place to advertise your gas station, never give up on traditional marketing methods. Have a display in the front, use flyers and remember, word-of-mouth is a powerful marketing tool!