Top 5 Factors to Consider When Picking Packaging for Products
If shipping is a big part of your company’s revenue stream, then choosing the right packaging is crucial.
When you have great packaging, your orders end up in your customers’ hands safe and sound. There are many choices for packaging and choosing the right one for you starts with understanding your options.
In this post, we’re going to tell you 5 factors to consider when picking packaging for products. Don’t decide on something without informing yourself fully. Read on and you’ll realize that packaging is a serious business.
1. The Packaging Material
Packaging material is important for several reasons. It’s really what types of products you’ll be shipping that’ll determine what material you want your packaging to be.
It could be cardboard, plastic, or glass depending on if you’re shipping jewelry, clothing, or liquids, etc. If you’re a small business that deals with many different types of products, then you’ll need a few different packaging materials at your disposal.
2. Does It Look the Part?
When your packages arrive at the door, you want them to look professional, even after all of that time in transit. Having attractive packaging will be partly due to the material you choose, but being able to put a personal touch on it can really help leave the customer satsfied.
Find a packaging company that allows you to integrate your logo and color scheme into the packages. It will give you another level of professionalism for your deliveries.
Of course, you need to consider the cost of the packaging and even create a product packaging budget so you know what your limitations are. It’s all about weighing the value of things like package design and look with how much extra you’ll have to spend to get it.
Different materials will have different price points as well. For instance, a corrugated cardboard box is going to be a lot more affordable than a recycled plastic one with a special design. Figure out what you can afford and how it fits into your overall budget.
4. Environmental Effects
Environmental packaging has become increasingly important as e-commerce has taken over consumerism. The effects of worldwide shipping on our environment are stark, especially when you consider emissions from the vehicles that take our packages everywhere.
Packaging contributes a great deal as well. Most packaging from huge companies like Amazon isn’t recyclable, so they end up in landfills. You can help change the conversation by looking at environmentally friendly packaging for your products.
5. Durability In Transit
Your packages need to make it from point A to point B without the contents of the package being harmed. If you use flimsy packaging, then you’re more likely to have to replace items. Not to mention, your reputation is going to take a hit as you end up with more and more unhappy customers.
Make durability a special focus when picking packaging for products. It’s worth the extra cost of quality packaging, bubble wrap, strong tape, and shipping plastic wrap to make sure your products get there safe and sound.
Picking Packaging for Products
Consider these factors when picking packaging for products and you’ll choose the right thing. A good business owner takes great care with every aspect of their business and making sure you have suitable packaging when shipping products should be no exception.
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