SEO is a term you’ve heard before, but what does it mean?
Search engine optimization (SEO) is the process of affecting the visibility of a website. The way that Google ranks pages has changed over time, so it’s essential to stay up-to-date if you want your site to be successful online. It can be difficult for beginners who are just starting with SEO, but that’s why we created this short guide, all about SEO rank tracking.
What is rank tracking, and why does it matter? Read on to find out!
What Is an SEO Rank Checker?
An SEO rank checker, also known as a rank checker, allows you to monitor how your site ranks on Google. You can choose keywords relevant to your business to keep track of. You can also use the tool to track your website’s overall performance on search engines.
Rank trackers are handy because they help you stay up-to-date on your rankings so that you can make the most of them. You can use this tool to help with the many different aspects of SEO to consider when optimizing your website for search engines. Some of these include: adding quality content to your site. You also have to be actively using relevant keywords and make sure you’re gaining external backlinks.
Rank trackers show you how these factors impact your rankings over time so that you can work on them one by one. Different tools offer various advanced features, such as competitor analysis and rank history charts. These analytics allow users to see which keywords their competition is ranking.
Who Should Use SEO Rank Tracking?
SEO rank tracking is helpful for beginners who are just starting with SEO, but that doesn’t mean that experts shouldn’t be using them! As search engine algorithms change and rankings shift, rank trackers can help professionals make informed decisions. Rank checkers aren’t the only tool you’ll need to use. Of course, you’ll need to engage with other aspects of SEO to get the best results.
Creating Quality Content
Create engaging, optimized content that reads naturally and focuses on the audience. It’s also essential to keep your website up-to-date with new content. Google wants to provide quality search results, and if your content is salesy instead of helpful, you’ll be going down the wrong path.
Next, it’s crucial to pick the right, relevant keywords when writing your content. Keywords are how search engines understand what your website is about – so don’t underestimate their importance!
How do you know what keywords the right ones are? You can conduct keyword research, which will help you find keywords that are relevant to your business and get decent search traffic. Remember, relevancy is one of your main goals. The keyword should fit naturally in the article and not appear spammy.
Manage Data Easily
Managing your data is simple with the help of rank trackers. Instead of manually tracking keyword rankings, you have access to all the information you need in one place. This saves time and effort. Moreover, rank trackers allow you to set up alerts anytime a search engine changes its algorithm so that you can stay up-to-date.
Website Traffic Checker vs. Rank Checker
Is monitoring the traffic on your website the same thing as rank checking? Not quite. Keeping an eye on the flow of visitors to your site is a smart move.
However, when it comes to SEO, rank checking is different from website monitoring. When you monitor website traffic, you’re keeping an eye on the number of people who visit your website, separate from checking your rankings. Your rankings will determine where your site appears in Google; if you’re climbing up the ranks, that means that more people are visiting.
Whereas rank checkers use keywords and track how well they rank on search engines in real-time. You get to track how your website is performing for a specific keyword or a set of keywords that you choose. They also provide extra features like backlink tracking, social media monitoring, and site audits.
When’s the last time you did an audit for your company’s website? If it’s been a while, you should make getting one a top priority. You’ll be amazed at how reviewing the data can help you thrive like never before.
What is a site audit exactly? Site audits give you more details about how well your website and content are ranking and what needs improvement. Tracking your rankings is not only beneficial for SEO, but it can also help you discover any on-page or off-page issues.
On-page issues could include things like header tags, meta descriptions, and image attributions. Off-page issues could be a lack of backlinks or no citations. These aspects will affect your website’s rankings positively or negatively.
Social Media Monitoring
Considering almost 4 billion people use social media every day, it pays to be on top of your posting game. Thankfully, rank checkers offer social media monitoring features too! They will help you see how your brand is faring on social media.
You can also monitor what others are saying about your competitors or topics relevant to your industry. This way, you’ll be able to keep up with the competition and stay ahead of the curve.
SEO Social Media Tips
Real quick! Because this is a hot topic, let’s run through some quick tips to get you started with social media and rank checking.
For starters, don’t just post about your product or service all the time; try to mix it up with other relevant content. Come up with different types of posts that engage your audience.
Lastly, use the rank checker to monitor but not direct your posts. You don’t want to focus too much on ranking and forget about the needs of your audience. Instead, be unique and genuine while also keeping an eye on SEO.
Start Your Site Audit
SEO rank tracking is a great way to track your website’s SEO and social media performance. They also provide helpful information about on-page and off-page issues—the kind of issues that could affect your site’s rankings. Rank checking is essential whether you’re looking for keyword research, monitoring social media accounts, or audits.
Are you ready to do a site audit? There’s no time like the present. Find a rank checker you can trust, and start researching what’s working and what’s not working for your website. For more insightful tips and tricks, check out another article!