How to Build the Perfect Retargeting Strategy
Today, there are over 1.5 billion websites. Out of this, about 200 million are active. With so many websites you might wonder how to stand out from the crowd.
Ads and user engagement are an important part of conversions. This article will take a look at how to create a retargeting strategy. Read on to learn more about this and make sure that your conversions are as high as they can be!
What Is Retargeting?
Retargeting is a marketing strategy in order to help you have your brand in front of the traffic that leaves your site. Since most traffic doesn’t buy until repeated exposure to your business, retargeting (also known as remarketing) is vital.
How Retargeting Works
When you place a piece of code onto your site it can track your site’s performance. When someone hops onto your site, the code picks up a cookie. This will let your retargeting provider know when to display ads.
It’s an effective strategy since it’s about focusing on those who have seen your brand previously. Many marketers who use it have a high return on investment.
1. Shopper Site Navigation
You can use specific retargeting ads based on the pages that users visit on your site. If someone leaves an item in their shopping cart and doesn’t buy, then you can have them targeted with your ads on sites that they visit.
2. Use Search Terms
Use the specific phrases or keywords that your shoppers use. You can use those keywords in different display ads that they come across. It’s also a great way to target those who haven’t reached your site yet.
3. Retarget Those Who Stay Longer
Take a look at your analytics to discover how long visitors stay on your site. This can also be how long it takes them before they become a shopper.
Don’t go after those who only spend seconds on your site. Instead, target those who spend at least minutes.
4. Custom Audiences
Once you receive someone’s email list then you can reach them in more ways than just their email. You can upload your email list to different platforms.
5. Existing Customers
You can retarget those who haven’t bought in a while. When you target previous customers, you can set up your email to be unique to them. One way to do this is to say we miss you, or it’s been a while, etc.
Retargeting previous customers is a solid strategy since they’ve purchased in the past so there’s a chance that they’ll purchase again. You can set up different ad strategies on social media such as Facebook or Google Ads. Don’t waste your time on existing customers who consistently buy from you.
6. Promote Strong Content
Retargeting ads aren’t just for products, they’re a great way to drive traffic toward your content as well. Head over to your analytics and see what performs best.
7. Use Giveaways
You can use contests to retarget traffic. This is a great way to increase your chances of sales as well.
8. Use Well-Known Faces
Use a familiar face in your posts and newsletters in order to increase trust. Make sure that you have a call-to-action as well.
Setting Your Goals
Before you begin your retargeting strategy, come up with your goals first. Decide whether you’re looking to raise awareness for your business or increase conversions.
Conversions are when a customer clicks on an offer or ad whether that’s buying a product or signing up for a free trial. Raising awareness is ideal for those who have been to your website and you’re trying to get them engaged again.
Facebook ads are a great way to increase traffic and awareness of your site. They’re also a great way to increase sales as well.
Retargeting is a better option than going after a cold audience. A cold audience is a brand new audience that’s never heard of you before. That takes time to build and gain trust.
Facebook also lets you target specific behavior. This allows you to show ads to customers that are more likely to buy.
In order to make use of retargeting strategies, you’ll need to take the Facebook pixel and place it on your site. In Facebook Ads Manager, you can even create custom audiences based on behavior.
First, define your audience. Next, you’ll want to set your budget and stick to it. Retargeting and success come down to how much of a reach that your ad campaign has. This is how often someone in your audience sees an ad for your business over a certain period of time.
Take a look at the frequency daily or weekly to see what’s working and what isn’t. You can even run multiple ads if your budget allows it. Once you do this then you can place more money into the successful campaigns and cut the ones that aren’t doing well.
First, if you’re showcasing your products, consider having a video instead of a picture for them. Next, make sure that the content uses copywriting.
Offer a discount code to those who buy due to your ad. This is a great way of tracking to see what works.
Building the Perfect Retargeting Strategy
Now that you’ve explored this guide, you should have a better idea of how to build the perfect retargeting strategy. Take your time coming up with the right strategy for you and who you’ll target.
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