Real Estate

8 Tips for Advertising Houses for Sale on Social Media

Are you considering advertising houses online?

With over 50% of the world’s population on social media, advertising houses for sale on social media is one of the greatest ways to attract potential customers’ interest. However, stepping into social media marketing can be a little intimidating, especially if you don’t know where to start.

Use the below eight tips to help you successfully sell your house on social media:

1. Gather All the Necessary Information About the House

The first step to creating an effective advertising campaign is proper planning. This includes gathering all the information you require about the property, its structures, and the neighborhood.

A good place to start is writing everything you know about the property. Include the time, date, and location of the open house event. You can also include fun activities such as games to make things interesting.

2. Take Professional Pictures


Whether you are advertising the house using conventional methods or social media, you will require professional photos. According to research, high-quality professional pictures can sell your home 32% faster than other places in the market without professional photographs.

You can use a professional real estate photographer for the best results. However, if you decide to do it yourself, ensure to clean and declutter your home and use a high-quality camera. Open up the windows and let the natural light in for better shots.

Before posting the photos, edit them and remove any unwanted shadows or reflections.

3. Have a Well-Laid Out Plan

Think about how often you will be posting about the house on social media. It’s advisable to start posting photos and information about the house a week before the open house. You should aim to post around two posts every day to avoid over-advertising.

Plan in advance what you’re going to post. Below are some ideas of what to post when selling a house online:

  • Clear pictures of the property
  • Fun facts about the neighborhood
  • Different features of the house
  • Why buyers should consider doing business with you
  • Advice and tips relevant to potential homeowners

Now that you know what kind of material to post, the next step is to schedule when to post which materials on what social media platform. Ensure you create your posts around optimal times on each platform.

For example, most people are active on Instagram from 5.00 pm to 2.00 am, while LinkedIn’s active hours are between 5.00-6.00 pm. You can schedule different posts around these timings.

4. Don’t Forget About Pinterest


Do not forget to post photos of the house on Pinterest. Pinterest is a popular social platform where individuals create image boards based on their interests. Every image on the platform is linked to a blog post on a website.

Pinterest is a great platform for beauty, fashion, make-up, food, interior design, real estate, and travel. As with other social platforms, you can launch a targeted advertisement for the house, and the photo will directly link to your property listing.

Fortunately, Pinterest ads are cheaper than other social platforms. Try experimenting with different photos and see which performs well. You can also use photo design platforms to edit and add text to the pictures, making them stand out.

5. Advertising With Facebook

With over 69% of Americans on Facebook, using the platform is one of the best ways to sell a home. You can post information about the house on your personal account and ask your friends and family to share. However, to reach more people, use Facebook Ads.


Targeted Facebook Ads are simple and straightforward. You can set a daily budget for the ads then target specific buyers by narrowing down the demographics. Facebook Ads allow you to choose your target audience based on their age, interests, location, and gender.

Consult a real estate agent to help you narrow down the right audience to target, especially when selling houses for families. You can also look at the demographics of buyers who have attended previous open house events. Knowing the type of people interested in buying your property will help you sell quickly.

6. Take Advantage of Videos to Advertise Houses for Sale

Are you wondering, “how do I reach a home buyer near me?”

Using social media to sell your house gives you the potential to reach people in your local area and beyond. While it can be difficult for people who don’t live in your local area to attend an open house, you can share videos with them online.

Create a video for a 3D tour of the house to attract more customers. You may contact a professional videographer to create the videos using drones for an aerial view and cameras to capture a property’s walk-through.

7. Use Twitter Local Hashtags

When advertising open houses, local leads are essential. You can take advantage of Twitter local hashtags to increase the visibility of your post.

When posting your listing on Twitter, use any local event or business hashtags trending on Twitter. This will ensure that people interested in the events also view your listing. Remember to post the listing when people are tweeting these hashtags.

8. Ask Your Real Estate Agent to Share Your Listing on Their Social Media


If you have hired a real estate agent, encourage them to post your house listing on their social media platforms. If they have a large following base, this could be the boost you need to create visibility. Also, ask them if they would be open to the idea of creating an Ad campaign to market the property.

If you feel that your agent isn’t doing enough to advertise and promote your property, consider looking for another agent.

Start Marketing Your House on Social Media Today

If you haven’t considered social media to advertise your houses for sale, you overlook an essential marketing opportunity. Use the eight tips listed above to create a strong social media strategy and generate interest when selling houses on social media. Within no time, you will be on your way to closing the sale.

If this article was helpful, check out other posts on our website.

Cheryl Henson

Cheryl Henson is a passionate blogger and digital marketing professional who loves writing, reading, and sharing blogs on various topics.

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