While it’s always tough to run a small business, the good news is that the failure rate is sharply declining!
One of the major reasons for this decline is the advent of digital marketing. It’s now much easier to promote your business at minimal to no cost. This puts you on a level playing field with your competitors.
But the challenge is that it’s much harder to stand out from the crowd. The only way to do so is to stay on top of the latest marketing trends.
Here are the digital marketing tactics you need to consider:
1. Focus Only on Digital at First
As a beginner, you might be tempted to promote your brand via digital and traditional marketing routes. But it’s best to pour your energy into digital marketing only.
You can worry about traditional marketing later and in many cases, you won’t even need to consider it. Your first step should be to sign up for as many social media accounts as possible.
Secure your social media handles and your domain name. Once you have these, you’re ready to move on to the next steps.
You can look up “what is digital marketing?” to learn why it’s the only avenue to focus on for a small business.
2. Start With One Social Media Platform
After you’ve made your social media accounts, you want to focus on one to promote your brand.
Let’s say you run a ghostwriting business. For this type of business, Twitter is often the best place to start. This is because Twitter is more focused on words and both short and long-form content.
What if you run a film production company? You’ll definitely want to focus on Instagram or TikTok. If you have to choose one, Instagram is available in almost every country whereas TikTok has been banned in many.
Later, you can choose to create new content for other social media platforms. Alternatively, you can share or repurpose your existing content for these other platforms.
3. Appear on Podcasts
The final trend is to put yourself out there. More and more, consumers want to work with brands that seem personal. We all drink Coca-Cola but few of us can name the CEO of the company offhand.
But this only works with established brands. As a small business owner, you must appear on podcasts to discuss your industry and promote your business.
This is what will help put a face to your brand. This is what will help you stand out from the competition in the long run.
Follow These Marketing Trends
Now you know the most important marketing trends to consider for your small business.
Your first step should be to focus solely on digital marketing. Traditional marketing is becoming less important for small businesses. Create your social media accounts and secure your domain name.
Next, focus on creating content for one social media platform. Later, you can share or repurpose content for other platforms. Make yourself known by appearing on podcasts to promote your business.
You’ll find more great business tips on our website.
