Every entrepreneur’s dream is to build a successful company and lead it to the top. But, as challenging as it can get, building a company requires a lot of planning, hard work, and perseverance.
When we talk to successful entrepreneurs and leaders, we understand what goes into building a great company.
A company is more about teamwork than its product. You can launch a great product, but you need the right people to push it higher and higher.
Here are few insights from entrepreneurs like Shady Elhami, VP Tempora Heating Elements, and Tara Bosch, founder of SmartSweets that can help you prepare a highly productive team to grow your company and lead it.
Set a Vision: You build a company for a cause. Your vision brings you there. Communicate your vision clearly to your stakeholders and let them know your company’s objectives.
Plan well: Don’t just think and talk. Plan your milestones, actions, and strategies to achieve each small goal.
Develop strategies: A plan without a road map will fail. Strategize and communicate to your team how to reach the goals. And, set priorities and timelines for each milestone. Show them how to do a job and lead by example.
Define metrics: Any effort that is appreciated doubles up. Define clear metrics for your team’s performances. Evaluate them regularly and reward the achievers. Also, train those who could not reach their goals.
Delegate responsibilities: Empower your team members and share responsibilities with them. Allow them to take independent decisions. Don’t micromanage your team and set them free to be creative.
Reward and recognize: An employee who is appreciated will always do more. Recognize rising talents and reward them. Invest in your employees’ skill development, physical health, and overall well being.
Your employees are the face of your brand. They will treat your customers the way you will treat them.
Be transparent: Honesty and integrity build trust. Be trustworthy to your customers, employees and shareholders. Show transparency in the way you operate. Be honest with your products and offers and create your goodwill
Create a friendly work culture: Too many hierarchies and formal interactions can make your employees feel unseen and unheard. Create a friendly environment and easy access for employees at each level to reach their business leader. Create a culture of workplace fun and open interactions. It keeps employees stress free and promotes creativity in the workplace.
Tempora Heating Elements and Saje Wellness have a great work culture to pull them up every time.
Invest in marketing: Pull your customers through compelling content. Put in place inbound techniques to bring customers to your brand. Don’t just focus on sales, but educate and entertain your customers to gain their confidence in your brand.
Focus on after sales: Don’t lay back after acquiring a customer through sales. A loyal customer is a lot cheaper than acquiring a new customer. Also, a loyal customer will bring you many more customers. Therefore, focus on your customer support and after-sales services. Touch your customers at each point and solve their problems.