Best Animation Types and Techniques to Use in Web Design

In the history of website design, there have been many innovations and improvements. Today, web designers are using online website design tools to bring life and movement to static website layouts. More recently, we have seen web design animations popping up on our screens as a trend.

Web design animations enhance user experience by making the user’s experience more engaging and intuitive. Web design tools used by digital marketing services can turn an average user’s journey on a website into an unforgettable experience by adding vibrant colors, fluid movement, adventure, and exciting interactions.

Let’s take a look at the most common type of web page animations and discover the power of web design animations.

Animation Techniques for Website Design

Motion in web design improves the user experience. Web designers can use all kinds of animation and animation techniques (such as cinematography, character animation, micro-interaction etc.) to create beautiful and seductive sites.

These web animation techniques can help you design even more beautiful websites and refine the skills needed for being a professional web designer.


By cutting slow load times, progression animations can help reduce user frustration and aid in website design. Loading bar animations and others hold users’ interest, making them feel the wait is shorter. However, this needs to be simple and clear-cut so as not to confuse users on the question of speed. Moreover, loading animations should be colorful to attract the user’s attention.

Animation can be used to demonstrate progress, with users being able to access information at each level. An example is the use of animations to demonstrate the process in progress. The animations may be in the form of running, formless bars (loading bars) or animated percentages of uploaded data.


Among all animations on websites, navigation is most popular. Nowadays, hidden navigation is very popular because it gives the user a better experience. Just click on the icon to move onto the next stage. In order to conserve screen space, designers employ hidden navigation.

Different styles of navigation bar abound. The most common types of navigation bars are horizontal and vertical. Those include mega drop-down, sticky fixed tabs and fat footers. You can also explore other types of navigation bars.

The principle of a navigational website animation is to keep the user concentrated on the main section of the website. The advantages of navigation animations are as follows:

  • They arrange UI/UX design.
  • They categorize your website.
  • They make it simple for customers to access each category’s material.
  • They make pages more accessible, reducing consumers’ time looking for things online.

Skeleton Screens

The skeleton screen is a very effective way to attract people to your website. A skeleton screen is a blank, divided screen on which you can put in data immediately or gradually.

The use of animations on your website is to keep the users interested. So without the use of animations, your website will be boring and desultory. It will feel like you’re making your user wait for information to load onto your web page.

Visual feedback

It’s great for the audience if they can see what you’re doing. The more interactive animation you load up on your website, the harder it is for users to get around it. This may lead to a higher bounce rate, because viewers don’t know what’s going on.

You can avoid this by designing interactions that aren’t difficult to understand. You also have to give them information on each interaction, to get what they want. What is visual feedback? Anything that shows a reaction to a user’s action is a form of visual feedback.

Whole Page Motion

Whole Page Motion is a common animation approach utilized in internet layout to give the website online an experience of motion and make the user’s experience greater and more interesting. With delivered motion results during the whole web page, designers can hence capture the eye of traffic and direct them via the web site.

From the nuanced parallax scrolling to the lively backgrounds, to the scrolling-based animations, the whole page motion adds a feel of depth and interactivity to the layout that makes it extra thrilling and noteworthy for customers. Its handiest while utilized in storytelling, product showcases, and immersive internet experiences.


Animation is one of the most effective media in net layout, and storytelling is a powerful manner to create a hobby for users. When it comes to telling testimonies in internet layout, scroll-primarily based animations are one of the excellent animation kinds. The story unfolds as the consumer scrolls down the web site, making the enjoyment dynamic and interactive. Parallax scrolling is a powerful animation method that permits distinct layers of a website to transport at one-of-a-kind speeds, giving the influence of depth and immersion.

Moreover, micro interactions, like button animations or hover results, provide ways of telling subtle stories within the layout. Animation kinds and techniques consisting of these can add life and man or woman to a website, deepening its enchantment to users.

Galleries And Slideshows

Web design frequently uses animation inside the form of galleries and slideshows. They offer an appealing way to show more than one photo or content material inside the same location. Thanks to galleries, as an example, users can easily click or swipe via the various pics or slides. In comparison, slideshows are a dynamic and automated way of displaying content material, in which the photos or slides pass easily from one to the subsequent.

And each gallery and slideshows upload interactive and visually attractive elements to the internet site, enhancing the consumer’s enjoyment. These are splendid gear for presenting a portfolio, snap shots of merchandise or telling a tale uniquely and attractively.

So What Can Lottie Do As An Animation Layout?

Lottie is a format for animating, which may be tweaked in numerous methods to decorate the digital experience. Lottie’s largest advantage is that it may produce very complicated animations with especially small documents, making it best for net and mobile programs. By the usage of Lottie, designers and coders can add animation to their projects without a lot of complicated programming.

Furthermore, Lottie animations are scalable and can be effortlessly resized to fit loads of screen sizes and resolutions. In fact, Lottie is a flexible animation layout that allows for many avenues of creative freedom and interactivity on virtual structures.

Why Use Animation In Web Page Layout?

To live in the cutting area and compete with competitors, increasingly more web sites are using animation of their designs. It encourages personal interaction, catches attention and serves as an advent, holds one’s hobby, makes a non-public connection and improves visitors ‘revel in the website. Everything on the web site provides the user revel in, and deciding on appropriate animations is extremely vital. Animated net web page samples show that easy animations are the handiest, whilst complex animation outcomes might also have the opposite effect.


Adding animation in internet design significantly enhances the user’s enjoyment, and makes sites extra interactive. Or the usage of numerous animation techniques, which includes CSS and SVG mixed with JavaScript libraries like GreenSock, a memorable surfing revel in may be created. A critical factor is that the animations selected need to closely shape the layout aesthetic and consumer goals to provide a smooth, pleasant experience. Large or small animations can add to the traveler’s experience. Energy facilitates growth interactivity, however it should in no way be complex.

Discover a world of words at, where language comes to life and creativity knows no bounds.

Cheryl Henson

Cheryl Henson is a passionate blogger and digital marketing professional who loves writing, reading, and sharing blogs on various topics.

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