People are 10 times more likely to feel influenced by non-celebrities than celebrities. Unfortunately, you can’t become an influencer overnight. As more social media influencers continue posting, it’s becoming more difficult to break out from the crowd.
If you want to gain followers and become a significant industry influencer, you need a plan.
Here are eight simple tips to help you break out as a social media influencer. With these tips, you can develop a content strategy that will wow your audience.
Start marketing with these tips today.
1. Find a Niche
Before rushing to create content, you need to determine what topics you want to cover. Instead of a broad approach, try to choose a specific, focused niche.
Choosing a focused niche can help you gain followers who trust your brand. If you’re a jack-of-all-trades, you won’t appear as an expert on any one subject.
Try to think about a topic you’re already passionate about. Consider topics you’re very knowledgeable about already, too. You’ll have an easier time creating content based on your existing interests.
Once you select a niche, try to choose content pillars (or sub-topics) you can cover through your content strategy.
Establishing content pillars will help inform the rest of your content strategy. Meanwhile, you’ll have an easier time connecting with a niche market.
2. Understand Your Audience
Once you choose a niche market, start gathering research.
What questions are people asking that relate to your niche? You can gather keyword research using:
- Keyword Planner
- Google Trends
- Answer the Public
Look for keywords that have a high search volume. Try to look for long-tail keywords (made of four or more words), which are more precise.
Then, learn more about the people you’re trying to reach. Understanding your audience will help you create personalized content.
Personalization can strengthen your content strategy by ensuring you connect with people on an emotional level.
Otherwise, you might cover topics they don’t care about.
Determine who you’re trying to reach by considering their demographics. For example, you might group people based on age, gender, location, or household income. Then, research psychographics like pain points, interests, and hobbies.
You can use your content strategy to show people you have the answers they’re looking for. As an influencer, you’ll become their go-to resource. People will start to trust you as a result.
Building brand trust will help you gain followers and retain them long-term.
People might even share your content with their friends and family members, allowing you to expand your reach online.
3. Perfect Your Profile
Make sure to optimize your bio and profile using hashtags that relate to your niche market.
Create a business or creator profile to benefit from analytics and branded content tools. Highlight your niche market within your bio, too.
4. Create Engaging Content
Once you’ve gathered the research you need, it’s time to create content!
Try to become an expert at creating short-form videos. Shorter videos are engaging and easy to consume. Otherwise, people might get bored watching a lengthy video.
About 85% of millennials have purchased a product after watching a video about it. Watching videos on mobile devices has increased by almost 10 million daily viewing minutes. About 35% of marketers used live video on social media in 2018, too.
In fact, 64% of all consumers are influenced to make purchases after watching social media videos.
The easiest way to master your content strategy is to learn by doing. Start creating videos and get better with practice.
Keep gathering research, too. Look at what other influencers are creating. Make sure you’re keeping up with the latest trends as you create content.
Make sure each video you create has a purpose, too. For example, perhaps you’re trying to educate or inspire people.
Always open with a hook. Give people a reason to stop scrolling and to start viewing.
Use a visual hook like an accessory or sign. Then, use text that highlights the viewer’s problem or desire.
5. Maintain Consistency
Once you become an influencer, it’s important that you remain consistent. Otherwise, you’ll struggle to gain followers in the future. Instead, create a content calendar and plan posts ahead of time.
Posting on a regular basis will ensure you remain top of mind with your followers. Your followers will know when to expect new content from you, too.
For example, you might post every day at the same time or go live every Saturday morning.
6. Improve Your Captions
As you continue to create content, make sure to review the analytics from your efforts. Determine which posts are helping you gain followers. Consider which videos generate the most engagement.
Look at your captions, too. Are longer or shorter captions helping you keep people engaged?
Make sure the captions you write are offering people valuable information. Use your captions to connect with your audience, too.
If you’re struggling to boost engagement, you can always get instagram likes for android to help your content stand out.
YOU MIGHT ALSO LIKE:
7. Build a Community
Becoming an influencer will allow you to create a community of like-minded people. Make sure to focus on quality over quantity. Having a large following won’t matter if people don’t trust your advice.
Instead, focus on depth. Your followers will trust your recommendations and begin buying more from you. They’ll follow you on other platforms as well.
Try sparking conversations with your followers. Encourage them to interact with one another, too.
Make sure you’re networking to expand your reach as an influencer.
First, look for influencer marketing platforms like Popular Pays, Collectively, and Fohr. Set up an account and see if brands start reaching out.
Otherwise, look for PR firms and start introducing yourself. Choose firms that represent brands within your niche.
Take the time to create and send out your own media kit, too.
Lots of Likes: 8 Tips for Making It as an Influencer
Learning how to become an influencer on social media will allow you to build a following of people who love and trust your advice. Start setting yourself up for success on social media using these eight easy tips.
Make sure to review your analytics and adjust your plans as needed, too.
Searching for more tips? You’re on the right blog.
Explore our latest articles today for more advice.