Do you feel like marketing is taking up all of your time? Digital marketing is important for any business, but it can also be overwhelming—there are actually seven types to be aware of, from SEO, pay-per-click, and social media.
If you want to save yourself time, it helps to invest in a few digital marketing tools. They can help you work smarter, not harder.
Ready to learn more? If so, keep reading to find five tools that every digital marketer should be using in 2021.
1. Google Analytics
If you’re not already using Google Analytics for your business website, set it up now! This free tool, by Google, is one of the most effective ways to see what’s working on your website—and what’s not.
It provides a wealth of data on how people are landing on your site, which pages are most popular, and how long they’re staying. You can use this data to improve your website and its rankings.
A CRM, or customer relationship management tool, is an essential part of your marketing plan. You’ll use it to manage all of your customer data, such as location, email addresses, and purchase history.
Not only will it help your business stay organized, but it gives you important information for running targeted marketing campaigns. For example, when you launch a new product, you can see who’s bought similar products in the past, since they’re likely to be interested.
One good CRM to try out is Infusionsoft—you can get an Infusionsoft free trial here.
3. Email Marketing Tools
Your marketing strategy has to include email marketing—it’s extremely effective! However, you don’t just send out emails from your Yahoo account—you need to use an email marketing software like Mailerlite or Mailchimp, to name a few.
They let you send and track professional emails and create newsletters, sales funnels, and more.
Image is everything, so invest in a graphic design tool like Canva to help your digital marketing look its best. It’s easy to use Canva to create just about anything, from graphics, social media posts, or online ads.
There’s both a free and paid version, with the option to access their stock photo library.
5. Social Media Scheduler
To grow your social media accounts, you need to be consistent—but who has time to post each day? Save time by using a social media scheduler to plan and schedule a week’s worth of posts all at once.
Improve Your Business With These Digital Marketing Tools
These digital marketing tools can help you save time and grow your business! Get started today by reviewing your digital marketing plan, looking for areas of improvement.
It’s highly likely that some of the above tools can give you a much-needed advantage, so try them out today and see how they can improve your business.
Did you find this article helpful? If so, please read on to find more great content.