When you run a shipping company or work as a delivery driver for longer-haul shipments, you might find it difficult to acquire new clients naturally. So much of finding success in this area involves being able to offer the lowest prices and deliver the very best service available.
However, if your prices are set, and your service is excellent, you might still find yourself wondering just how you can grow your client base and generate more business for your shipping company. The fact of the matter is that this process is going to involve a bit more work on your end in order to create the sort of growth that you want for your shipping company.
The good news is that meeting your targets and goals for growth won’t involve anything too complex. It will simply mean making a few changes and putting in a bit more work in order to find and attract new clients.
With that in mind, here are three simple things that you can do in order to expand your client base at your shipping company.
1. Check Out a Load Board
Sometimes even having the best customer service around and the most competitive prices aren’t enough to attract new clients naturally. Instead, in order to grow your client base for your shipping company, you will need to put in the work to seek out clients yourself.
Take the time to check out load boards online so that you can find more delivery driver jobs. By connecting with clients in this way, you will find yourself with a new, more efficient way of finding delivery driver jobs for your shipping company. By delivering your very best customer service to the clients you find on a load board, you can effectively grow your client base.
2. Explore New Marketing Strategies
Even though the shipping industry has seen a great deal of natural growth over the last year or so, the best way to capitalize on that growth in order to expand your own client base is to explore new marketing strategies. By focusing on your marketing in the advertising approach, you can attract new clients and do a better job of retaining your current ones.
You might be surprised to discover just how effective certain digital marketing strategies can be for growing your client base. Consider taking your business to social media as well in order to give yourself the chance to reach a wider audience with your new marketing strategies.
3. Encourage Referrals
For a company to survive in an industry like the shipping industry, it is important to build a strong relationship with your current customers. Those relationships can turn into new clients quite quickly if you ask your satisfied customers to give out referrals.
Encouraging referrals from your customers is a great way to generate new business with little to no investment on your part. You might even consider offering certain incentives to those customers who do give referrals.