You are joining a company that is willing to redo its website, and as an intern, you are in charge of it. Pretty exciting, isn’t it? And then your supervisor tells you, you need to look over the SEO-related work as well. Suddenly, things don’t seem exciting anymore because you aren’t a Perth SEO expert, and then the panic sets in.
But hold on! Whether you are aware of the SEO work or not, going through this article can help you master SEO strategy in the next six months. Ultimately help you rock the next big project assigned to you.
Read on to them!
1. Know Your Keywords
Knowing keywords relevant and significant for products and services that your company offers is the best way to begin with SEO work.
It requires a little research and a bit of knowledge about the buyer’s persona. Just consider yourself a customer thing the way you would have searched if you were in dire need of a product or service.
You can even use modern research tools to catch hold of the trending keywords. Once you are done with the keywords, understand that you have completed 50% of the SEO-related work.
2. Focus on the Content Quality
No matter what industry you are in, content is always referred to as the king.
The key here is to use marketing sense and craft engaging content that provides value to your target audience. Valuable content is something that educates your audience about the topic you’re writing on. More relevant the information, the better the engagement.
This not only helps you gain credibility from customers but also improves your ranking on SERPs.
3. Don’t Underestimate the Power of Page Titles
People often put more focus on the content but overlook the importance of having a relevant page title.
A page title is the sneak peek of what your content holds. If these aren’t captivating, people will simply skip your content and move on to the next, and all your hard work will turn to the vein.
I am pretty sure you won’t want that to happen to you. So, don’t underestimate the power of page titles and craft the most alluring one.
Yes, coming up with the most engaging content each time itself can be a burden, while if you are asked to craft a title along with it, you might feel pressured. In such a situation, make sure you ask for professional help by reaching out to Marketing Sweet.
4. Emphasis on User Experience
User Experience is beyond website content, but it has become an integral part of your website performance over time. The way your customers presume your website is precisely the way search engine crawlers would treat it.
So, make sure you provide a great user experience by listening and solving their problems, be it when they buy the product or after they have bought it.
You can even optimize your website to enhance its user experience.
So, what are you waiting for? Follow the above tips and get ready to rock your next project. And don’t hesitate to reach out to an expert Perth SEO service provider if you find yourself in trouble.
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.